Multiple Arlington Managed Properties Rank Among the Top 1% Apartments Nationally
Arlington Properties today announced that four multi-family communities in its portfolio have been recognized among the Elite 1% properties in the nation with the best online reputation for 2021 by J Turner Research, the leading market research firm exclusively serving the multifamily industry. Of the 128,000 plus properties J Turner monitors, 1,564 properties earned the Elite 1% distinction in the eighth annual Elite 1% ORA™ Power Ranking, published by Multifamily Executive (MFE).
The Arlington communities awarded the 2021 Elite 1% ORA™ Power Ranking are: Sweetwater Apartments, Addis, LA., 20 Midtown, Birmingham, Ala., Tapestry Bocage, Baton Rouge, LA, and The Pointe at Heritage, Wake Forest, NC.
“We’re extremely proud of our teams at these communities for this huge achievement,” said Tammy Wyble, president of Arlington Properties property management division. “The hard work that goes in to achieving an ORA® Power Ranking happens in real time—this means taking care of business onsite by creating a culture of resident satisfaction 100% of the time. The results of that commitment are reflective in this award for the “best of the best” online reputations, and we could not be more pleased.”
Developed by J Turner Research, the ORA® Power Ranking is based on monthly online reputation research of over 128,000 properties’ lifetime reviews across multiple review sites and Internet Listing Services (ILSs). Based on a statistical model, J Turner assigns an independent Online Reputation Assessment Score (ORA®) to each property on a scale of 0-100. The ORA® Score determines a property’s rank in the Elite 1% ranking. The national average ORA® Score as of December 2021 was 62.62
To be eligible for the 2021 Elite 1% ranking, a property had to register a minimum ORA® Score of 94 as of December 2021. For properties with the same ORA® score, the property with the higher number of reviews ranked higher. Scores for Arlington winners were Sweetwater (99), 20 Midtown (97), Tapestry Bocage (95), and The Pointe at Heritage (94).
J Turner Research developed the ORA® Score to simplify how online reputation is measured, and it serves as the multifamily industry standard to measure a property’s online reputation. Each month, MFE publishes a ranking of properties and management companies based on their ORA® scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking. To learn more about ORA®, please visit https://jturner.us/ora.
About J Turner Research
J Turner Research is the leading full-circle online reputation management firm that empowers clients with data to drive revenue. J Turner pioneered the Online Reputation Assessment™ (ORA®) score, which serves as the industry standard for measuring a property’s online reputation. The company’s unique 360-degree process enables multifamily clients to enhance resident satisfaction, increase closing ratios, and improve online reputation. For more information, please visit https://www.jturnerresearch.com/.
