Velo Shelby Farms Collects Prom Dresses for Couture Cares

In February, residents and the leasing team at Velo Shelby Farms, Memphis, TN, came together for a great cause, collecting 32 prom dresses for Couture Cares, a Memphis 501c3 whose focus is on empowering youth.

Devin Quigley, community manager at Velo, put out the call to residents asking them to “purge their closets for a purpose,” saying, “alone we can do very little… but together, as a community… we can do so much.”

And that they did, collecting gently worn prom and party dresses, excited that a young woman who wanted to attend prom would have the opportunity to do so.